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TL;DR
I was a Founding Designer for Anthem’s startup, Zipdrug. I redesigned the B2B medical adherent software, reimagining the proof of concept to a viable scalable product.
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After being newly acquired by Anthem Inc., Zipdrug, was looking to reimagine its CX and software experience. In this redesign, our team aimed to reimagine the proof of concept current state to a robust version 1 release.
My task was reimagining the software experience for Zipdrug. This included creating user flows, conducting user research, restructuring the IA, and prototypes. I designed dedicated software experience for our key users of Zipdrug representatives and Pharmacists.
The software faced poor experience resulting in large numbers of user errors leading to declining software engagement.
I conducted user research to create a framework for what key areas of focus our team needed to account for in the digital transformation
Iterative design process to create the V1 software
Process in creating a Design Library
